Brand collaborations
We don't just experience a trip. We film it, promote it, and book it for years to follow.
Six years making travel content. Eighteen months selling travel.
The adventures came first. The agency came second.
We've spent six years on the road across all seven continents, building a 700,000-strong following and collaborating with luxury brands the entire way. Just eighteen months ago, we became travel advisors.
Everything below happened in those first eighteen months, from a standing start: no book of business, no inherited client roster, no referral network. Just our films, and the travel-hungry people who watch them.
One trip. Years of selling.
Most travel-content partnerships are priced like advertising: a burst of exposure that peaks in week one and is gone by week six. We're not running a campaign. We're building a permanent storefront for your brand, and then staffing it.
And then the part most brands don't expect: we sell it. Every viewer who reaches out lands with advisors who have walked the suites and eaten in the restaurants. We're not introducing your brand and hoping. We're booking them, seven days a week.
What our films generate
Two brands, filmed. The results aren't close.
| Brand | Content we've produced | Booked |
|---|---|---|
| SeabournFilmed | 4-film Antarctica series | $1,432,322 |
| HXFilmed | Galápagos + Alaska films | $469,579 |
| Swan Hellenic | None yet | $130,800 |
| Atlas Ocean Voyages | None yet | $123,797 |
| Silversea | None yet | $66,190 |
| Scenic / Emerald | None yet | $52,577 |
| G Adventures | None yet | $46,534 |
| Oceanwide | None yet | $36,300 |
| Explora Journeys | None yet | $32,710 |
Brands we've filmed average roughly 13× the bookings of brands we haven't. Same advisors, same audience, same eighteen months. The only variable is whether a traveler could watch an hour of the real experience before deciding.
30 million views across our films
Long-form is where travel gets decided.
| Brand collaboration | Published | Episode views |
|---|---|---|
| Inspirato | 2020–2023 | 1,000,000+ |
| &Beyond | Dec 2023 | 689,645 |
| Anantara | Apr 2024 | 678,080 |
| Seabourn | Jan 2025 | 579,213 |
| HX | Oct 2025 | 475,000 |
| Marriott | Aug 2024 | 281,875 |
The average viewer watches ~25 minutes of each hour-long film. And 90% of them are new to our channels, so these films acquire travelers who'd never heard of us, or of you.
Our longest film runs four hours and nine minutes. Over 39,000 people have watched all of it: more than 280,000 hours of attention from a single episode.
Where the audience lives
Roughly 700,000 people, concentrated where long-form gets watched.
Top countries
Reach by channel
Who's watching
A booking-age audience.
Age distribution
Gender
90% of viewers are new; 10% returning.
By the time someone reaches out, they've already decided
Exposure ends when the campaign does. Demand walks in the door.
We close about two thirds of our inquiries. Not because we're better closers, but because a traveler who contacts us has usually read our 35-page destination guide, spent weeks on our nurturing emails, and watched an hour-long film of the exact experience they want.
Published → first booking
- Antarctica — first booking in 18 days
- Galápagos — first booking in 12 days
- Alaska — 3 booking requests in the first 10 days
No — I want to book the exact experience you had in your episode.
I finally watched the video, which was super helpful, and I am 99% locked in.
You guys are incredible. I’m going to tell everyone on my team to send your video to their clients.
How it works
You provide the experience. We provide the film, the audience, and the bookings.
We ask
That our travel party be hosted. It’s what lets us spend the sailing working rather than vacationing, and it’s the only thing we ask a brand to contribute.
We cover
Our own airfare and travel to the destination, all equipment, all production, all post, and all promotion.
You get
A feature documentary and a library of short-form content, yours to use however you like: your channels, your paid media, your sales team, your trade partners.
A feature documentary
Typically 50 to 90 minutes, produced and promoted entirely in-house.
Myriad short form
Posts, Reels and Shorts, published before, during and after the trip.
Dedicated landing pages
For your brand, ship or property, and itinerary, optimized to convert.
Email promotion
We share the experience with our travel-ready opt-in list.
Advisor distribution
Partnerships are promoted across the entire Scott & Thomas team.
Our upcoming slates are filling
Let's plan soon.
We produce four to six collaborations a year and we're narrowing to fewer brands, not more, so the conversation worth having now is about next year's calendar. Tell us what's soft, what's launching, or what you wish more travelers understood about your product. We'll tell you honestly whether a film would move it.
Let's talk