United Airlines Introduces Polaris Studio: An Upgrade to Business Class
Two people playing cards in the United Polaris Studio. Credit: United
As United Airlines loyalists (who unfortunately lost our 1K status in 2024), we’ve had the privilege of experiencing their business class offering, Polaris, on many occasions. For long-haul flights, it can be a game-changer when battling jet lag and the general discomfort of spending up to 15 hours in a cramped economy seat.
But now the airline has announced an even swankier class of travel: Polaris Studio.
Food and beverage service in United Polaris Studio. Credit: United
If you thought business class had already peaked with lie-flat beds and mid-flight sundaes, buckle your (plush, leather-wrapped) seatbelt—because United Airlines is redefining "premium" with its all-new Polaris Studio suites.
Launching on select Boeing 787 Dreamliners starting next year, these upgraded Polaris cabins are a bold move in the ongoing luxury arms race between major airlines. And United’s playing to win—with caviar service, luxe sleepwear, and enough personal space to make a NYC apartment jealous.
Wide view of the airplane cabin with the United Polaris Studio. Credit: United
What’s New in the United Polaris Studio?
United’s current Polaris business class was already a comfy ride. But the new Polaris Studio turns that up to eleven:
25% more space than standard Polaris seats
Sliding privacy doors to create your own mid-air cocoon
Caviar service because apparently, crackers and hummus just aren’t cutting it
Noise-canceling headphones, soft pajamas, and a vibe curated for premium chill
Select suites include an extra ottoman with a seatbelt—perfect for a colleague, travel buddy, or your kid who’s “just checking out the buttons”
Each Dreamliner equipped with Polaris Studio will feature eight of these über-suites, with full rollout expected on 30 aircraft by 2027. The inaugural routes? San Francisco to both Singapore and London—two long-haul legends where high-end comfort makes a real difference.
A man enjoying the United Polaris Studio. Credit: United
The Price Tag (and Why People Will Pay It)
While United hasn’t released pricing specifically for Polaris Studio yet, a June flight from San Francisco to London in current Polaris business class runs around $5,600, compared to $3,200 for premium economy and $1,500 for economy.
In the past, business class was a realm mostly reserved for frequent flyer upgrades and corporate accounts. But since the pandemic, more leisure travelers are willingly dropping coin for comfort. And airlines have noticed. In Q1 of this year, United reported a 9%+ increase in premium revenue, even as economic headwinds buffeted economy sales.
Translation? The bougie-flyer market is alive and thriving.
The Polaris Studio amenities lying flat. Credit: United
Why This Upgrade Actually Matters
Let’s be real: not every airline seat with a fancy name is actually worth it. But this upgrade isn’t just smoke and mirrors. Polaris Studio offers:
True privacy, with doors and enough space to feel like a private suite
Elite amenities, not just fluff—noise-canceling headphones, sleepwear, and elevated dining
Companion-friendly features, making it easier to collaborate, parent, or socialize
In a world where Delta’s offering “good, better, best” seat tiers and American is rolling out Flagship Suites with doors, United’s upgrade ensures they’re not just keeping up—they’re setting a new standard for ultra-premium travel.
Interior of the United Polaris Studio. Credit: United
Final Boarding Thoughts (From Me, Not a Press Release)
If you’re like me, you’ve probably flown business class a dozen different ways—from the low-key lie-flat to the “is this a hotel room?” suite. And I’ll say this: what United’s rolling out looks like a smart balance of real comfort and headline-grabbing extras. It’s not just about the caviar (though yes, I’ll take seconds)—it’s about recognizing that even leisure travelers are willing to invest in the journey, not just the destination.
And with these new upgrades, United’s sending a clear message: we see you, high-value traveler. Whether you’re flying for work, wanderlust, or a little bit of both, Polaris Studio is shaping up to be a seriously compelling reason to splurge.
Now someone pass me those pajamas.
